CategoryNavigation

November 11, 2013 — Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation. Read more…

September 11, 2013 — Central to a solid user experience is a well-structured, simple navigation system. Over the past few months, I’ve been involved in launching two large institutional websites with complex navigation systems. Read more…

August 29, 2013 — The layout is the foundation of your website. It guides the user through the sections and tells them what is most important. It also sets the aesthetic of the website. Therefore, you need to carefully think through how you lay out content. Read more…

July 11, 2013 — A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you. Read more…

May 6, 2013 — People keep saying that the Web has changed. But has it really? Let’s take a look at all of the things that have actually changed. Read more…

May 3, 2013 — Infinite scroll promised to provide users with a better experience. However, the good is often accompanied by the bad and the ugly. Once we understand the strengths and weaknesses of infinite scrolling, we can begin to use it to empower our interfaces. Read more…

April 9, 2013 — There are several ways to make navigation responsive, and usually the solution we need is quite straightforward. But despite the apparent simplicity, there are many underlying factors which, when thought through and implemented properly, can make a simple solution even better without adding more complexity to the user interface. Read more…

March 27, 2013 — For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough. Typically, sub-navigation displays the parent, siblings and children of the current page. Read more…

March 25, 2013 — There are 3,997 different Android devices. Your navigation should work with all of them. C-Swipe can help: It is an alternative navigation pattern for tablets and mobile devices that is novel, ergonomic and localized. Read more…

January 15, 2013 — The varying viewports that our websites encounter on a daily basis continue to demand more from responsive design. Not only must we continue to tackle the issues of content choreography — the art of maintaining order and context throughout the chaotic ebb and flow of the Web browser — but we must also meet the expectations of users. Read more…