CategoryCopywriting

October 29, 2021 — Stop wasting time and effort writing copy that falls flat. Raise your copywriting game and boost your powers of persuasion with these rich and informative online resources. Read more…

May 1, 2020 — Readability programs may seem like a godsend, but the worst thing writers can do is write to please them above all others. Finding your voice is hard enough without also trying to sound like everyone else. Read more…

June 28, 2019 — For large-scale and e-commerce sites, the search experience is an increasingly critical tool. You can vastly improve the experience for users with thoughtful microcopy and the right contextualization. Read more…

April 22, 2019 — A lead capture page greatly differs from a traditional web page in a number of ways. Put that lead generating page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible for mobile. Today, we’re going to look at some tips for utilizing those differences to improve how well your lead capture pages convert on mobile. Read more…

July 28, 2016 — Does writing microcopy need to be considered an essential part of the design process? Most definitely, yes. Words, for the most part, still form the backbone of communication on the web, even with the emergence of new technologies such as Voice User Interfaces (VUI). Read more…

July 27, 2015 — Research should always influence our work. For copywriters, research is the key to creating content that engages and motivates our users, whether we’re writing homepage copy or press releases. Read more…

September 12, 2013 — Working in a content-focused industry, we need to keep this issue pretty close to heart; creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention. Read more…

June 17, 2013 — You’ve just created the best user experience ever. You had the idea. You sketched it out. You started to build it. Except you’re already in trouble, because you’ve forgotten something: the copy. Specifically, the microcopy. Read more…

May 19, 2012 — Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. Read more…

October 11, 2011 — AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right. Read more…