CategoryUser Research

April 23, 2018 — Project goals, processes, and responsibilities should be clear to everyone on your team. In this article, Boyan Kostov shares his story and lessons learned from redesigning a digital interior design shop. Read more…

April 20, 2018 — Data tells us that there are more mobile than desktop web visits. However, mobile conversion rates are still lagging behind those on desktop. This article will dig into why your mobile visitors are willing to ditch their purchases altogether. Read more…

April 17, 2018 — Creating personas based on actual user data is a great way to build internal consensus, improve your product’s UX, and make your design team more effective. Learn how to create and use data-driven personas to improve your design process. Read more…

April 3, 2018 — Finding people to participate in qualitative UX studies can be an elusive task. We tend to hear about studies and their findings, but we don’t hear how researchers recruit study participants. Let’s resolve this mystery. Read more…

February 9, 2018 — Designers tend to get lost in the details until they have everything mapped out. This is not recommended, as the design process is an iterative one. This guide will help you stay on track. Read more…

January 17, 2018 — User research should be a core part of every designer’s activity. Let’s take a closer look at the importance of undertaking user research. Read more…

November 9, 2017 — (This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves observing users as they use a product. It helps you find where users struggle and what they like. There are two ways to run a usability test: Read more…

October 12, 2017 — You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it. Read more…

March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read more…

March 13, 2017 — In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the challenges that the next 4 billion people are facing when accessing the web. In short, we’ve tried to make some supply-side improvements to web standards so that websites can be made to better serve the whole world, not just the wealthy West. Read more…