CategoryCommunication

November 17, 2011 — Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. Read more…

October 13, 2011 — You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it is. I’m here to shed light on this technique so that you can use it as a approach to your design or writing. Read more…

October 11, 2011 — AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right. Read more…

September 29, 2011 — Designers are visually literate creatures. We use visuals to express our ideas, whether by building wireframes, sketching interfaces or pushing pixels. As a result, the majority of knowledge captured when we design a product is some form of “corporate memory”: a combination of assets and documentation. This creation of visual artifact is widely regarded as our most effective means of communicating thought through a product. However, creating a product takes more than just documentation, and much of it is communicated not visually, but verbally. Read more…

July 25, 2011 — Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account. “Email Is (Still) Important And Here Is Why”)](https://www.smashingmagazine.com/2011/07/25/email-is-still-important-and-here-is-why/) Read more…

July 4, 2011 — Since the early days of communication, humanity has been captivated by the methods it uses to convey and preserve information. How we communicate with each other defines who we are and constitutes so much of what makes a culture and an individual unique. Read more…

June 20, 2011 — Working with code that was created by some other person or organization is routine for developers, but it can be one of the most demanding activities, particularly if you’re still learning. Read more…

May 13, 2011 — Our projects, careers and maturing industry rely on our ability to learn to work together instead of against each other, and looking at what we have in common is one way to begin addressing interdisciplinary cat fights. Read more…

March 21, 2011 — As Web craftsmen, we are living in exciting times today. The frenetic pace of evolution in our industry has created remarkable opportunities for our work. Read more…

January 24, 2011 — OK, so this is a yet another article about dealing with clients. But let’s face it — it doesn’t matter how well you can design or code; as a freelancer or if you’re running a digital agency, if you don’t get the client management right, it can spell disaster for your business. By getting it right from the very beginning, you’ll most likely see things flourish. In a previous article on How to Explain to Clients they are Wrong, I discussed one aspect of client management, but oh my, there are so many and that is why I would like to discuss yet another aspect in this article: how to maintain project productivity and momentum when working with clients. Read more…