In this article, Claire Mason reviews four types of workshops that drive customer centricity at the general and project-specific levels.
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A design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, Claire Mason has facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process she’s seen to drive customer-first decision making in a design thinky way.
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