Posts Tagged ‘Psychology’
We are pleased to present below all posts tagged with ‘Psychology’.
design patternsYou Already Know How To Use It
- September 25th, 2012
- 37 Comments
In the first television advertisement for the iPad, the narrator intoned, “It’s crazy powerful. It’s magical. You already know how to use it.” This was an astonishing claim. Here was a new, market-defining, revolutionary device, unlike anything we had seen before, and we already knew how to use it. And ...
Read more...Collaging: Getting Answers To The Questions You Don’t Know To Ask
- February 6th, 2012
- 24 Comments
When conducting user research, we all know that asking the right questions is just as important as how you ask them, but how do you know exactly what questions to ask? What if the discussion topic is very personal? How do you get a complete stranger to open up? There ...
Read more...Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process
- September 22nd, 2011
- 23 Comments
Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and ...
Read more...Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products
- September 15th, 2011
- 29 Comments
Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that ...
Read more...Optimizing Emotional Engagement In Web Design Through Metrics
- May 19th, 2011
- 47 Comments
Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an ...
Read more...Why User Experience Cannot Be Designed
- March 15th, 2011
- 110 Comments
A lot of designers seem to be talking about user experience (UX) these days. We’re supposed to delight our users, even provide them with magic, so that they love our websites, apps and start-ups. User experience is a very blurry concept. Consequently, many people use the term incorrectly. Furthermore, many ...
Read more...Persuasion Triggers in Web Design
- November 29th, 2010
- 79 Comments
How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, ...
Read more...5 Universal Principles For Successful eCommerce-Sites
- March 23rd, 2009
- 75 Comments
When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge. There ...
Read more...10 Principles Of Effective Web Design
- January 31st, 2008
- 348 Comments
Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design. After all, ...
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