Optimizing Conversion Rates: It’s All About Usability

• From Frank Puscher
• May 15th, 2009
• 35 Comments
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In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users ...