Posts Tagged ‘E-Commerce’
We are pleased to present below all posts tagged with ‘E-Commerce‘.
It Works For “You”: A User-Centric Guideline To Product Pages
- January 10th, 2012
- 15 Comments
Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process. As the “strong link in any conversion,” product pages have so much potential. We can create user-centric ...
Read more...Fundamental Guidelines Of E-Commerce Checkout Design
- April 6th, 2011
- 136 Comments
Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there ...
Read more...How To Engage Customers In Your E-Commerce Website
- June 8th, 2010
- 37 Comments
One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are ...
Read more...Getting Started With E-Commerce: Your Options When Selling Online
- June 2nd, 2010
- 92 Comments
The world of online sales, whether of products or services, can be daunting at first; the options seem confusing and the information conflicted. Yet as the designer or developer of an online store, you will need to guide your client through the maze of choices in order to get it ...
Read more...Principles Of Effective Search In E-Commerce Design
- December 8th, 2009
- 34 Comments
While product findability is a key factor of success in e-commerce, it is predominantly enabled by simple search alone. And while simple search usually doesn’t fulfill complex needs among users, website developers and owners still regard advanced search as just another boring to-do item during development. Owners won’t go so ...
Read more...15 Common Mistakes in E-Commerce Design
- October 8th, 2009
- 97 Comments
15 Common Mistakes in E-Commerce Design and How to Avoid Them (via @smashingmag) - Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a ...
Read more...12 Tips For Designing an Excellent Checkout Process
- May 28th, 2009
- 59 Comments
Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t ...
Read more...Use Conversions To Generate More Conversions
- May 23rd, 2009
- 15 Comments
If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to ...
Read more...Optimizing Conversion Rates: It’s All About Usability
- May 15th, 2009
- 35 Comments
In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users ...
Read more...Optimizing Conversion Rates: Less Effort, More Customers
- May 5th, 2009
- 34 Comments
Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue. Most online store designers who want to optimize their conversion rates only concentrate on ...
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