Posts Tagged ‘Communication’
We are pleased to present below all posts tagged with ‘Communication’.
A Case StudyThe Art Of Storytelling Around An App
- March 19th, 2013
- 6 Comments
Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have storybook apps like Alice for the iPad, which literally tell stories! The story of the ...
Read more...Stand out from the crowdFinding Your Tone Of Voice
- August 21st, 2012
- 16 Comments
Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. It is to writing what logo, color and typeface are to branding. When creating content for the Web, considering ...
Read more...It Works For “You”: A User-Centric Guideline To Product Pages
- January 10th, 2012
- 15 Comments
Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process. As the “strong link in any conversion,” product pages have so much potential. We can create user-centric ...
Read more...Content Strategy Within The Design Process
- December 2nd, 2011
- 27 Comments
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field ...
Read more...The Perfect Paragraph
- November 29th, 2011
- 58 Comments
In this article, I’d like to reacquaint you with the humble workhorse of communication that is the paragraph. Paragraphs are everywhere. In fact, at the high risk of stating the obvious, you are reading one now. Despite their ubiquity, we frequently neglect their presentation. This is a mistake. Here, we’ll ...
Read more...Fluidity Of Content And Design: Learning From Where The Wild Things Are
- November 17th, 2011
- 23 Comments
Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author Maurice Sendak doesn’t ...
Read more...Design With Dissonance
- October 13th, 2011
- 110 Comments
You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it is. I’m here to shed light on this technique so ...
Read more...Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)
- October 11th, 2011
- 50 Comments
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then ...
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