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Simon is the editor of the UI/marketing blog TheGodfounder with a not so secret love for bootstrapping. Personal Site, Twitter

Emotional DesignThe Personality Layer

Today we’ll have a look at a few projects in which the consistent use of the well-known term “emotional design” can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers. Positive emotions instill positive memories and make users want ...

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