Author:

Robert Hoekman, Jr, is the author of Designing the Obvious, Designing the Moment, and Web Anatomy, and is the founder of Miskeeto. He has worked with Adobe, World Trade Centers Association, Dodge, American Heart Association, Automattic, and countless others, and has spoken at industry events worldwide, including SXSW and Web App Summit.

Website: http://www.rhjr.net

Twitter: Follow the author on Twitter

The Myth Of The Sophisticated User

As I sat in my local co-working space, shoulder-deep in a design problem on my MacBook Air, I could hear him. He was on the phone, offering screen-by-screen design recommendations to his client for the project they were working on. When this acquaintance of mine arrived at the subject of ...

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The Big Think: Breaking The Deliverables Habit

Right there in the center of my boilerplate for design proposals is a section that I glare at with more resentment each time I complete it. It’s called “Deliverables,” and it’s there because clients expect it: a list of things I’ll deliver for the amount of money that I specify ...

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