Author:

John is a former PR/media relations executive with Toys “R” Us, Sears, Kmart and Macy’s, and press secretary for a United States Congressman.  He is the founder and director of fresfluff, a Manhattan based PR/social media agency.

A Case StudyThe Art Of Storytelling Around An App

Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have storybook apps like Alice for the iPad, which literally tell stories! The story of the ...

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The Art Of Launching An App: A Case Study

You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly ...

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