Author:

DDavid Travis is a user experience consultant and trainer at Userfocus. He has a BSc and a PhD in psychology and he is a Chartered Psychologist.

Website: UserFocus

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Persuasion Triggers in Web Design

How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, ...

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