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Danny Iny is an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the program that teaches expert marketing for non-marketers. You can follow him on Twitter: @DannyIny.

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Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)

AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then ...

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