Author:

Brad Shorr is Director of Social Media for Straight North, a Chicago Internet marketing firm that specializes in marketing strategy, web development and Internet marketing services.

Website: http://www.straightnorth.com

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Content Strategy Within The Design Process

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field ...

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